I wonder how many bloggers, webmasters have ever heard about what an advertising server is and what it will benefit to optimize, manage ads to make the most money from blogs, websites. Actually, many bloggers are not aware that using an ad server, they can maximize the revenue on their blog networks, especially using the most popular and established ad server, OpenX.
Here is the brief functionality list taken from the OpenX book, I have authored to teach interested people about the usage of OpenX. Reading this, you will understand why you need to use an ad server and why OpenX is a perfect free, open source choice.
* Managing advertising campaigns and banners on multiple web sites from a centralized platform.
* Displaying ads according to their importance and alter the under-performing ads easily and swiftly with a few clicks on multiple websites.
* Filling all unsold ad space by remnant in-house ads and optimize them.
* Using GeoTargeting to show ads according to visitor geographical origin. It would help maximizing online ad revenue because of the high relevancy.
* Using channels to show relevant ads according to website page content
* Integrating Google Adsense, Chitika and many other ad network ads
* Using OpenX as an ad management platform for advertisers, publishers, and ad agencies on a single installation.
* Detailed statistics and reports on banners, advertisers, websites, website zones etc. This would help to change ineffective ads easily.
Additionally, OpenX is the choice of more than 150,000 publishers worldwide and reaches over 5 million clicks a day! They also operate a hosted ad server solution where the banners in your inventory can compete with the ads on their network through bidding on pricing.
By the release of latest OpenX version, it has become now even easier to serve different video ads, inline /overlay video ads etc.
The official OpenX website.
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